Direct stock ownership with a dedicated fund manager crafting a portfolio tailored to your goals, risk profile and tax situation — starting at ₹50 Lakhs.
PMS is designed for High Net-worth Individuals seeking personalized, professional investment management
PMS offers a level of customization, transparency and control that Mutual Funds simply cannot match
Unlike mutual funds where you share a pool, PMS creates a unique portfolio exclusively for you. Your goals, risk profile and tax situation directly influence every investment decision made on your behalf.
You directly own stocks in your demat account. See every holding, every trade as it happens in real-time. No pooled NAV — just your actual portfolio with full visibility.
PMS managers can take 6-25 concentrated positions in their strongest ideas, generating higher alpha than diversified 80-stock mutual fund portfolios constrained by SEBI regulations.
Portfolio managers can harvest tax losses, time capital gains and manage short-term vs. long-term positions to significantly reduce your overall tax liability — a luxury not available in MFs.
You get a named, accountable portfolio manager who makes investment decisions for your account and is available for direct communication about your portfolio performance and strategy.
All PMS providers are registered with SEBI under the PMS Regulations 2020. Regular reporting, audited performance disclosure and stringent compliance ensure investor protection.
Choose a strategy aligned to your risk appetite, time horizon and return expectations
Focused on India's top 100 companies by market cap. Delivers stable, consistent returns with lower volatility. Best for conservative HNIs seeking capital preservation with growth.
Targets high-growth companies with multi-bagger potential. Higher volatility but significantly superior long-term returns for investors with 5+ year horizon and higher risk tolerance.
Dynamic allocation across market caps based on opportunities. Manager shifts between large, mid and small caps as valuations evolve. Captures best of all market segments.
Uses algorithms and data-driven models to select stocks based on factors like quality, momentum and value. Removes emotional bias and ensures consistent application of the investment process.
Concentrated bets on emerging themes like EV, AI, healthcare, infrastructure or consumption. High-conviction plays on structural trends that can generate outsized returns over 5+ years.
Invests in companies with strong Environmental, Social and Governance scores. Growing global trend as ESG-compliant companies show superior long-term resilience and risk-adjusted returns.
PMS providers charge fees in different ways — understanding these helps you choose the right structure for your situation
A comprehensive comparison to help you decide which investment vehicle suits your needs best
| Parameter | PMS | Mutual Fund | Direct Stocks |
|---|---|---|---|
| Minimum Investment | ₹50 Lakhs | ₹500 (SIP) | Any amount |
| Stock Ownership | Direct in your demat | Units (pooled) | Direct in your demat |
| Portfolio Customization | Fully personalized | Same for all investors | Full control |
| Professional Management | Dedicated manager | Fund management team | Self-managed |
| Transparency | Real-time, complete | Monthly fact sheet | Complete |
| Tax Optimization | Personalized | Generic (pooled) | Self-managed |
| Concentrated Strategy | 6–25 stocks possible | SEBI limits: 10% per stock | Any concentration |
| Management Fee | 1–2.5% + performance | 0.5–2.5% (TER) | Brokerage only |
| SEBI Regulation | SEBI PMS Reg 2020 | SEBI MF Reg 1996 | Listed stocks only |
| Performance Reporting | Monthly detailed | Monthly NAV | Self-tracked |
| Liquidity | T+3 to T+7 days | T+1 to T+3 days | T+1 day (equities) |
| Best For | HNIs, ₹50L+ | All investor types | Informed investors |
SEBI-registered portfolio managers with strong track records across market cycles
| Provider | Strategy Focus | 1Y Return | 3Y CAGR | 5Y CAGR | Min AUM | Type |
|---|---|---|---|---|---|---|
|
Marcellus Investment
Consistent Compounders
|
Large & Mid Cap | +28.4% | +24.2% | +22.8% | ₹50L | HNI |
|
IIFL Securities PMS
Growth & Value Blend
|
Multi Cap | +26.1% | +21.5% | +19.2% | ₹50L | HNI |
|
Motilal Oswal PMS
NTDOP Strategy
|
Multi Cap | +22.8% | +23.1% | +21.4% | ₹50L | Growth |
|
ASK Investment Mgrs
India Select Portfolio
|
Large & Mid Cap | +20.3% | +19.8% | +18.6% | ₹50L | Stable |
|
Kotak PMS
Classic & Special Situations
|
Multi Strategy | +19.5% | +18.2% | +17.1% | ₹50L | Balanced |
|
HDFC PMS
HDFC Equity Opportunities
|
Large Cap Focused | +17.2% | +18.9% | +16.8% | ₹50L | Conservative |
Past returns are indicative and not guaranteed. Data sourced from public disclosures. Returns as of Dec 2024.
A simple 4-step process to begin your professionally managed wealth journey
Complete a detailed risk assessment questionnaire. Discuss your financial goals, time horizon, liquidity needs and tax situation with your advisor.
Choose from available PMS strategies (Large Cap, Multi Cap, Thematic, etc.) that align with your risk profile. Sign the Investment Policy Statement and PMS agreement.
Open a dedicated demat and trading account linked to your PMS. Transfer minimum ₹50 Lakhs. The portfolio manager begins deploying funds as per the agreed strategy.
Your portfolio manager actively manages investments. Receive detailed monthly reports, quarterly reviews, and direct access to your manager for performance discussions.
Everything you need to know before investing in Portfolio Management Services
In Discretionary PMS, the portfolio manager makes all investment decisions independently without consulting you for each trade. In Non-Discretionary PMS, the manager advises on trades but needs your approval before executing. Most investors prefer Discretionary PMS for convenience. Advisory PMS is a third type where the manager only gives advice and you execute trades yourself.
Your stocks are safe because they are held directly in your own demat account — not in the PMS provider's account. If a PMS provider shuts down or loses its SEBI licence, your securities remain safe in your demat account and you can transfer them to another PMS manager or manage them yourself. This is a major advantage over mutual funds.
PMS has the potential to generate higher returns than mutual funds due to concentrated strategies, personalization and flexibility. However, it also carries higher risk. Studies show top-quartile PMS managers have consistently beaten Nifty 50 by 4-8% CAGR over 5 years. But underperforming PMS can also generate lower returns than index funds. Manager selection is crucial.
PMS gains are taxed like direct stock investments — not like mutual funds. Short-term capital gains (held < 1 year) are taxed at 20%. Long-term capital gains (held > 1 year) above ₹1.25 lakh per year are taxed at 12.5%. Each trade in your account creates a separate tax event. Your portfolio manager should provide a detailed capital gains statement for your CA at year-end.
Most PMS products have an initial lock-in of 1-3 years. After this period, you can usually withdraw within 7-30 business days, though some strategies (especially mid/small cap) may take longer to liquidate. Exit loads may apply if you withdraw before the agreed tenure. Always check the exit load schedule before investing.
SEBI mandates that PMS providers report returns in a standardized format using the Time-Weighted Rate of Return (TWRR) method. Performance data must be published on the SEBI website and the PMS provider's website. All PMS accounts are independently audited annually. You receive monthly account statements and quarterly performance reports.
PMS providers appoint SEBI-registered custodians (like HDFC Bank, Axis Bank, ICICI Bank) to independently hold and safeguard your securities and cash. The custodian is separate from the portfolio manager — adding a layer of protection. The custodian sends you independent statements of your holdings, ensuring full transparency.
Yes, Non-Resident Indians (NRIs) can invest in PMS in India subject to RBI and FEMA regulations. NRIs need an NRO or NRE demat account. Repatriation of funds depends on whether investment is made through NRE (fully repatriable) or NRO (limited repatriation) accounts. Some PMS providers do not accept PIO/OCI accounts — check specific provider policies.
Key factors to evaluate: (1) SEBI registration and compliance history, (2) Track record of at least 5 years across market cycles, (3) Returns net of all fees vs benchmark, (4) Investment philosophy consistency, (5) Drawdown history (maximum loss from peak), (6) Manager pedigree and tenure, (7) Portfolio concentration and turnover, (8) Fee structure and alignment with returns.
While SEBI does not mandate a minimum tenure, most PMS providers recommend a minimum investment horizon of 3-5 years for equity strategies to allow the strategy to play out through market cycles. Lock-in periods (if any) are disclosed upfront. Debt and multi-asset PMS strategies may have shorter recommended horizons of 1-3 years.
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Explore AIF investments for even higher-return exclusive opportunities, or start your PMS journey with ArthOne's curated selection of SEBI-registered portfolio managers.