Portfolio Management Services

Your Wealth, Professionally Managed

Direct stock ownership with a dedicated fund manager crafting a portfolio tailored to your goals, risk profile and tax situation — starting at ₹50 Lakhs.

₹50L
Min Investment
18%+
Target Returns
Direct
Stock Ownership
Who Can Invest

PMS Eligibility at a Glance

PMS is designed for High Net-worth Individuals seeking personalized, professional investment management

₹50L
Minimum Investment Required
HNI
High Net-Worth Individuals
SEBI
Regulated & Registered Managers
Demat
Active Demat Account Needed

Identity Documents

  • PAN Card (mandatory)
  • Aadhaar Card
  • Passport / Voter ID

Financial Documents

  • Bank account statement (6 months)
  • Demat account details (NSDL/CDSL)
  • Net worth certificate or ITR

Address Proof

  • Utility bill (electricity/gas)
  • Bank statement
  • Aadhaar or Passport

PMS Agreement

  • Discretionary / Non-discretionary type
  • Investment policy statement
  • Risk profiling questionnaire
PMS vs Mutual Funds

Why High Net-Worth Investors Choose PMS

PMS offers a level of customization, transparency and control that Mutual Funds simply cannot match

Complete Transparency

You directly own stocks in your demat account. See every holding, every trade as it happens in real-time. No pooled NAV — just your actual portfolio with full visibility.

Concentrated High-Conviction Bets

PMS managers can take 6-25 concentrated positions in their strongest ideas, generating higher alpha than diversified 80-stock mutual fund portfolios constrained by SEBI regulations.

Tax Optimization

Portfolio managers can harvest tax losses, time capital gains and manage short-term vs. long-term positions to significantly reduce your overall tax liability — a luxury not available in MFs.

Dedicated Fund Manager

You get a named, accountable portfolio manager who makes investment decisions for your account and is available for direct communication about your portfolio performance and strategy.

SEBI Regulated

All PMS providers are registered with SEBI under the PMS Regulations 2020. Regular reporting, audited performance disclosure and stringent compliance ensure investor protection.

Investment Strategies

Popular PMS Investment Strategies

Choose a strategy aligned to your risk appetite, time horizon and return expectations

Large Cap Strategy

Focused on India's top 100 companies by market cap. Delivers stable, consistent returns with lower volatility. Best for conservative HNIs seeking capital preservation with growth.

Risk LevelModerate
Typical CAGR12–16%
Portfolio Stocks15–25
Ideal Horizon3–5 years

Small & Mid Cap Strategy

Targets high-growth companies with multi-bagger potential. Higher volatility but significantly superior long-term returns for investors with 5+ year horizon and higher risk tolerance.

Risk LevelHigh
Typical CAGR18–28%
Portfolio Stocks10–20
Ideal Horizon5–7 years

Multi Cap / Flexi Cap Strategy

Dynamic allocation across market caps based on opportunities. Manager shifts between large, mid and small caps as valuations evolve. Captures best of all market segments.

Risk LevelModerate-High
Typical CAGR15–22%
Portfolio Stocks15–30
Ideal Horizon4–6 years

Quantitative / Factor Strategy

Uses algorithms and data-driven models to select stocks based on factors like quality, momentum and value. Removes emotional bias and ensures consistent application of the investment process.

Risk LevelModerate
Typical CAGR14–20%
Portfolio Stocks20–40
Ideal Horizon3–5 years

Thematic / Sector Strategy

Concentrated bets on emerging themes like EV, AI, healthcare, infrastructure or consumption. High-conviction plays on structural trends that can generate outsized returns over 5+ years.

Risk LevelVery High
Typical CAGR20–35%
Portfolio Stocks8–15
Ideal Horizon5–10 years

ESG / Responsible Investing

Invests in companies with strong Environmental, Social and Governance scores. Growing global trend as ESG-compliant companies show superior long-term resilience and risk-adjusted returns.

Risk LevelModerate
Typical CAGR12–18%
Portfolio Stocks20–35
Ideal Horizon5+ years
Fee Structure

Understanding PMS Fee Models

PMS providers charge fees in different ways — understanding these helps you choose the right structure for your situation

Fixed Fee Model
1–2.5%
per annum on AUM
A flat annual management fee regardless of portfolio performance. Predictable costs, but manager is incentivized even in down markets.
Predictable costs
No profit sharing
Fee even in losses
Hybrid Model
1% + 10%
base + performance fee
Combines a modest management fee with a performance-linked component. Common among large, established PMS providers seeking stable revenue with upside participation.
Manager skin in game
Reasonable base fee
Higher total cost
Additional Costs: Besides management fees, PMS investors also pay brokerage (0.1–0.5% per trade), securities transaction tax, GST on fees, custodian charges, and demat account charges. Always ask for the all-inclusive total expense ratio (TER) before investing. SEBI mandates full fee disclosure.
Detailed Comparison

PMS vs Mutual Funds vs Direct Stocks

A comprehensive comparison to help you decide which investment vehicle suits your needs best

Parameter PMS Mutual Fund Direct Stocks
Minimum Investment ₹50 Lakhs ₹500 (SIP) Any amount
Stock Ownership Direct in your demat Units (pooled) Direct in your demat
Portfolio Customization Fully personalized Same for all investors Full control
Professional Management Dedicated manager Fund management team Self-managed
Transparency Real-time, complete Monthly fact sheet Complete
Tax Optimization Personalized Generic (pooled) Self-managed
Concentrated Strategy 6–25 stocks possible SEBI limits: 10% per stock Any concentration
Management Fee 1–2.5% + performance 0.5–2.5% (TER) Brokerage only
SEBI Regulation SEBI PMS Reg 2020 SEBI MF Reg 1996 Listed stocks only
Performance Reporting Monthly detailed Monthly NAV Self-tracked
Liquidity T+3 to T+7 days T+1 to T+3 days T+1 day (equities)
Best For HNIs, ₹50L+ All investor types Informed investors
Top Providers

Leading PMS Providers in India

SEBI-registered portfolio managers with strong track records across market cycles

Provider Strategy Focus 1Y Return 3Y CAGR 5Y CAGR Min AUM Type
Marcellus Investment
Consistent Compounders
Large & Mid Cap +28.4% +24.2% +22.8% ₹50L HNI
IIFL Securities PMS
Growth & Value Blend
Multi Cap +26.1% +21.5% +19.2% ₹50L HNI
Motilal Oswal PMS
NTDOP Strategy
Multi Cap +22.8% +23.1% +21.4% ₹50L Growth
ASK Investment Mgrs
India Select Portfolio
Large & Mid Cap +20.3% +19.8% +18.6% ₹50L Stable
Kotak PMS
Classic & Special Situations
Multi Strategy +19.5% +18.2% +17.1% ₹50L Balanced
HDFC PMS
HDFC Equity Opportunities
Large Cap Focused +17.2% +18.9% +16.8% ₹50L Conservative

Past returns are indicative and not guaranteed. Data sourced from public disclosures. Returns as of Dec 2024.

How It Works

Getting Started with PMS

A simple 4-step process to begin your professionally managed wealth journey

1

Risk Profiling & Goal Setting

Complete a detailed risk assessment questionnaire. Discuss your financial goals, time horizon, liquidity needs and tax situation with your advisor.

2

Strategy Selection

Choose from available PMS strategies (Large Cap, Multi Cap, Thematic, etc.) that align with your risk profile. Sign the Investment Policy Statement and PMS agreement.

3

Account Opening & Fund Transfer

Open a dedicated demat and trading account linked to your PMS. Transfer minimum ₹50 Lakhs. The portfolio manager begins deploying funds as per the agreed strategy.

4

Active Management & Reporting

Your portfolio manager actively manages investments. Receive detailed monthly reports, quarterly reviews, and direct access to your manager for performance discussions.

FAQ

Frequently Asked Questions about PMS

Everything you need to know before investing in Portfolio Management Services

What is the difference between Discretionary and Non-Discretionary PMS?

In Discretionary PMS, the portfolio manager makes all investment decisions independently without consulting you for each trade. In Non-Discretionary PMS, the manager advises on trades but needs your approval before executing. Most investors prefer Discretionary PMS for convenience. Advisory PMS is a third type where the manager only gives advice and you execute trades yourself.

What happens to my stocks if the PMS provider shuts down?

Your stocks are safe because they are held directly in your own demat account — not in the PMS provider's account. If a PMS provider shuts down or loses its SEBI licence, your securities remain safe in your demat account and you can transfer them to another PMS manager or manage them yourself. This is a major advantage over mutual funds.

Is PMS better than mutual funds for high returns?

PMS has the potential to generate higher returns than mutual funds due to concentrated strategies, personalization and flexibility. However, it also carries higher risk. Studies show top-quartile PMS managers have consistently beaten Nifty 50 by 4-8% CAGR over 5 years. But underperforming PMS can also generate lower returns than index funds. Manager selection is crucial.

What are the tax implications of PMS?

PMS gains are taxed like direct stock investments — not like mutual funds. Short-term capital gains (held < 1 year) are taxed at 20%. Long-term capital gains (held > 1 year) above ₹1.25 lakh per year are taxed at 12.5%. Each trade in your account creates a separate tax event. Your portfolio manager should provide a detailed capital gains statement for your CA at year-end.

Can I withdraw money from PMS before the lock-in period?

Most PMS products have an initial lock-in of 1-3 years. After this period, you can usually withdraw within 7-30 business days, though some strategies (especially mid/small cap) may take longer to liquidate. Exit loads may apply if you withdraw before the agreed tenure. Always check the exit load schedule before investing.

How is PMS performance reported and audited?

SEBI mandates that PMS providers report returns in a standardized format using the Time-Weighted Rate of Return (TWRR) method. Performance data must be published on the SEBI website and the PMS provider's website. All PMS accounts are independently audited annually. You receive monthly account statements and quarterly performance reports.

What is the role of a custodian in PMS?

PMS providers appoint SEBI-registered custodians (like HDFC Bank, Axis Bank, ICICI Bank) to independently hold and safeguard your securities and cash. The custodian is separate from the portfolio manager — adding a layer of protection. The custodian sends you independent statements of your holdings, ensuring full transparency.

Can NRIs invest in PMS in India?

Yes, Non-Resident Indians (NRIs) can invest in PMS in India subject to RBI and FEMA regulations. NRIs need an NRO or NRE demat account. Repatriation of funds depends on whether investment is made through NRE (fully repatriable) or NRO (limited repatriation) accounts. Some PMS providers do not accept PIO/OCI accounts — check specific provider policies.

How do I evaluate a PMS manager before investing?

Key factors to evaluate: (1) SEBI registration and compliance history, (2) Track record of at least 5 years across market cycles, (3) Returns net of all fees vs benchmark, (4) Investment philosophy consistency, (5) Drawdown history (maximum loss from peak), (6) Manager pedigree and tenure, (7) Portfolio concentration and turnover, (8) Fee structure and alignment with returns.

Is there a minimum tenure for PMS investment?

While SEBI does not mandate a minimum tenure, most PMS providers recommend a minimum investment horizon of 3-5 years for equity strategies to allow the strategy to play out through market cycles. Lock-in periods (if any) are disclosed upfront. Debt and multi-asset PMS strategies may have shorter recommended horizons of 1-3 years.

Mutual Fund Products

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From monthly SIPs to HNI strategies — find the right mutual fund product for your goals

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